mkolena@umbel.com

About Matt Kolena

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So far Matt Kolena has created 25 blog entries.

What Brands Are Missing In Their Data Strategies

Global brands aren’t strangers to the power of data and how it can be used to surface meaningful insights. Customer data can inform revenue-driving decisions, resulting in exponential growth for companies and laying the foundation for personalized, more effective [...]

By |2019-04-11T15:57:41-05:00April 11th, 2019|Blog Posts|0 Comments

MVPindex Partners with SocialSign.in to Deliver Enhanced WiFi Offerings and Authenticated First-Party Data

AUSTIN, Texas, April 2, 2019 /PRNewswire/ -- MVPindex, the standard for end-to-end audience measurement and sponsorship valuation in sports and entertainment, is partnering with SocialSign.in, an innovative software-defined network authentication service specifically tailored for guest and visitor networks, to provide clients with [...]

By |2019-04-02T14:26:16-05:00April 2nd, 2019|News|0 Comments

MVPindex Launches New Audience Measurement and Sponsorship Valuation Solution for Twitch

AUSTIN, Texas – March 27, 2019 – MVPindex, the standard for end-to-end audience measurement and sponsorship valuation in sports and entertainment, and Twitch, the leading service and community for multiplayer entertainment, announced the [...]

By |2019-04-01T10:14:26-05:00March 27th, 2019|News, Uncategorized|0 Comments

Taking the Field: MLB Social Sponsorship Insights for Impactful Activations

The 2018 Major League Baseball season had its share of memorable moments and historic events. The Boston Red Sox, once a long-forlorn franchise suffering from the “Curse of the Bambino,” won their fourth World Series since 2004, the most [...]

By |2019-04-01T10:14:29-05:00March 19th, 2019|Uncategorized|0 Comments

Creating the Ultimate Fan Experience with Blake Lewkowitz of the Phoenix Suns

Sports teams want to engage every fan in every way, whether it be watching a game online, on broadcast, or in the stadium or following their favorite teams and players on social channels. To do this, data has become [...]

By |2019-04-01T10:14:35-05:00February 14th, 2019|Basketball, Blog Posts, Sport|0 Comments

3 Ways On-Site WiFi Increases Customer Conversions

WiFi is no longer a nice perk for stadiums, arenas, malls and airlines—it’s a must. With the popularity of photo and video-driven apps like Snapchat and Instagram, along with file sizes getting better with every new high-res iPhone [...]

By |2019-04-01T10:14:37-05:00February 11th, 2019|Football, Sport, Uncategorized|0 Comments

Fan Faceoff: The Brands that Unite (And Divide) Patriots and Rams Fans

There’s a lot on the line on Sunday as the New England Patriots take on the Los Angeles Rams in Super Bowl LIII. With an estimated 100+ million people set to tune in, brands are capitalizing on the [...]

By |2019-04-01T10:14:40-05:00January 31st, 2019|Football, Sport, Uncategorized|0 Comments
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