mkolena@umbel.com

About Matt Kolena

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So far Matt Kolena has created 25 blog entries.

Maximize Social Sponsorship ROI with Intentional Activations

Gone are the days where brands are merely hoping their stadium signage appears on widely-shared social media content. Sponsorship professionals are evolving their strategy to focus more on intentional branding in sponsored social media campaigns. For these campaigns, brands [...]

By |2019-04-01T10:15:02-05:00January 24th, 2019|Uncategorized|0 Comments

Creating the Ultimate Member Experience with the YMCA of Greater San Antonio

Membership organizations and nonprofits want to engage with every member in every way in hopes of retaining their involvement with the organization and converting new sign-ups. To do this, data has become critical to member-based organizations for understanding who [...]

By |2019-04-01T10:16:13-05:00January 14th, 2019|Blog Posts|0 Comments

2019 Will See a Change in How Sports Are Processed Over Social Media

This past year in the world of sports has been full of new advancements, conversations, and controversies on social media. Through social sponsorship, brands moved into the forefront and commanded the narrative on social media during major moments, from [...]

By |2019-01-10T09:50:46-05:00January 8th, 2019|Blog Posts|0 Comments

MVPindex Presents the Year’s Most Valuable Sports Teams on Social

AUSTIN, Texas – DECEMBER 20, 2018 – MVPindex, the standard for real-time audience measurement in sports and entertainment, today released its 2018 ranking report of the Top 50 Teams in social media. For this year’s list, MVPindex looked at [...]

By |2019-04-01T10:15:35-05:00December 20th, 2018|News, Sport|0 Comments

MVPindex Partners With Wayin To Offer Industry’s Foremost Digital Audience Engagement And Activation Solution

AUSTIN, Texas, Dec. 17, 2018 — MVPindex, the standard for real-time audience measurement in sports and entertainment, is partnering with Wayin, the leader in interactive digital experiences, to create a comprehensive engagement and activation solution that will enable clients to [...]

By |2018-12-17T15:49:24-05:00December 17th, 2018|News|0 Comments

7 Ways NHL Teams Are Driving Value for Sponsors on Social Media

For sponsorship and marketing professionals, it can sometimes be difficult to natively integrate partners into their social media strategy without making it feel forced or out of place. It’s a delicate balance between driving value for sponsors and seamlessly crafting [...]

By |2019-01-24T10:47:16-05:00October 15th, 2018|Blog Posts, Hockey|0 Comments
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