MVPindex Presents the Year’s Most Valuable Sports Teams on Social

AUSTIN, Texas – DECEMBER 20, 2018 – MVPindex, the standard for real-time audience measurement in sports and entertainment, today released its 2018 ranking report of the Top 50 Teams in social media. For this year’s list, MVPindex looked at the [...]

By |2018-12-20T09:44:25+00:00December 20th, 2018|News, Sport|0 Comments

7 Ways NHL Teams Are Driving Value for Sponsors on Social Media

For sponsorship and marketing professionals, it can sometimes be difficult to natively integrate partners into their social media strategy without making it feel forced or out of place. It’s a delicate balance between driving value for sponsors and seamlessly crafting [...]

By |2018-11-07T12:21:18+00:00October 15th, 2018|Blog Posts, Hockey|0 Comments

NCAA Football Offseason Social Media Best Practices

It’s a maddeningly long wait for college football season every year for fans once the final whistle blows in the College Football Playoff National Championship. For the folks running the social media accounts for football programs, the wait can be [...]

By |2018-08-22T11:54:03+00:00August 21st, 2018|Blog Posts, Football|0 Comments

MVPindex® and Umbel® Announce Merger, Create First-Ever Solution for Total Social Audience Measurement in the Sports and Entertainment Industries

AUSTIN, Texas – Feb. 15, 2018 – Industry leaders MVPindex® and Umbel® today announced the merger of the two companies, reinventing the way the entire sports and entertainment ecosystem – from brands and agencies to properties and talent – [...]

By |2019-01-10T10:38:51+00:00February 15th, 2018|Entertainment, Sport|0 Comments

NBA’s total social footprint worth nearly $5.1 billion, including $444 million for brands

DALLAS – June 27, 2017 – According to a new report from the industry-leading MVPindex, the NBA once again ranks #1 in the use of social media across all major sports leagues, increasing the value of its collective social media [...]

By |2018-04-17T13:27:23+00:00June 26th, 2017|Basketball, Sport|0 Comments

New York Times: Sharmila Nicollet Enters a Tournament With an Assist From Social Media

Sharmila Nicollet Enters a Tournament With an Assist From Social Media Five years ago, shortly before turning 21, Sharmila Nicollet became the youngest Indian woman to qualify for the Ladies European Tour. The accomplishment resonated in her native country, which [...]

By |2018-04-17T13:27:52+00:00June 7th, 2017|Golf, Sport|0 Comments
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