Brand Madness: How Brands Won During Basketball’s Biggest Month

March Madness was just as intense for brands vying for the public eye as it was for fans’ favorite athletes. With so many brands competing for attention at once, it’s easy to see how many brands fall [...]

By |2019-04-10T13:04:33-05:00April 10th, 2019|Basketball, Blog Posts|0 Comments

Creating the Ultimate Fan Experience with Blake Lewkowitz of the Phoenix Suns

Sports teams want to engage every fan in every way, whether it be watching a game online, on broadcast, or in the stadium or following their favorite teams and players on social channels. To do this, data has become [...]

By |2019-04-01T10:14:35-05:00February 14th, 2019|Basketball, Blog Posts, Sport|0 Comments

NBA’s total social footprint worth nearly $5.1 billion, including $444 million for brands

DALLAS – June 27, 2017 – According to a new report from the industry-leading MVPindex, the NBA once again ranks #1 in the use of social media across all major sports leagues, increasing the value of its collective social media [...]

By |2018-04-17T13:27:23-05:00June 26th, 2017|Basketball, Sport|0 Comments

ADWEEK: Future NBA Hall of Famer Dirk Nowitzki Strikes Career and Social Media Gold

Major sports milestones don’t occur every day, but when they do, it seems like the whole world is watching. In March, the Dallas Mavericks’ Dirk Nowitzki became just the sixth player to join the National Basketball Association’s elite 30,000-point club. Achieving [...]

By |2018-03-29T14:56:56-05:00April 18th, 2017|Basketball, Sport|0 Comments
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