Uncategorized

How the Cleveland Browns Increased their Social Value by 159% (And Other Social Insights from the NFL Season)

The 2018 NFL season, the 99th in the league’s illustrious history, was another one for the record books.  Kansas City Chiefs quarterback Patrick Mahomes continued to emerge as one of the league’s brightest young stars, becoming the [...]

By |2019-04-26T10:10:17-05:00April 26th, 2019|Uncategorized|0 Comments

MVPindex Launches New Audience Measurement and Sponsorship Valuation Solution for Twitch

AUSTIN, Texas – March 27, 2019 – MVPindex, the standard for end-to-end audience measurement and sponsorship valuation in sports and entertainment, and Twitch, the leading service and community for multiplayer entertainment, announced the [...]

By |2019-04-01T10:14:26-05:00March 27th, 2019|News, Uncategorized|0 Comments

Taking the Field: MLB Social Sponsorship Insights for Impactful Activations

The 2018 Major League Baseball season had its share of memorable moments and historic events. The Boston Red Sox, once a long-forlorn franchise suffering from the “Curse of the Bambino,” won their fourth World Series since 2004, the most [...]

By |2019-04-01T10:14:29-05:00March 19th, 2019|Uncategorized|0 Comments

3 Ways On-Site WiFi Increases Customer Conversions

WiFi is no longer a nice perk for stadiums, arenas, malls and airlines—it’s a must. With the popularity of photo and video-driven apps like Snapchat and Instagram, along with file sizes getting better with every new high-res iPhone [...]

By |2019-04-01T10:14:37-05:00February 11th, 2019|Football, Sport, Uncategorized|0 Comments

Fan Faceoff: The Brands that Unite (And Divide) Patriots and Rams Fans

There’s a lot on the line on Sunday as the New England Patriots take on the Los Angeles Rams in Super Bowl LIII. With an estimated 100+ million people set to tune in, brands are capitalizing on the [...]

By |2019-04-01T10:14:40-05:00January 31st, 2019|Football, Sport, Uncategorized|0 Comments

Maximize Social Sponsorship ROI with Intentional Activations

Gone are the days where brands are merely hoping their stadium signage appears on widely-shared social media content. Sponsorship professionals are evolving their strategy to focus more on intentional branding in sponsored social media campaigns. For these campaigns, brands [...]

By |2019-04-01T10:15:02-05:00January 24th, 2019|Uncategorized|0 Comments

ESPN: ShopRite LPGA Classic determining sponsor exemption via fan vote

The sponsor exemption is getting an update fit for modern times. The ShopRite LPGA Classic presented by Acer announced Monday that fans can vote who gets the final spot in its tournament by picking their favorite of four golfers in [...]

By |2018-04-17T13:28:10-05:00May 3rd, 2017|Uncategorized|0 Comments
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