MVPaudience2018-11-07T16:48:30+00:00

GROW, ANALYZE, AND REACH YOUR AUDIENCE

GROW, ANALYZE AND REACH YOUR AUDIENCE

YOUR AUDIENCE, REVEALED

MVPaudience (powered by Umbel) combines everything you know about your audience (CRM, ticketing, etc.), enhances it with insights collected directly from fans, and uses those insights to fuel sales, marketing and business intelligence.

YOUR AUDIENCE, REVEALED

MVPaudience (powered by Umbel) combines everything you know about your audience (CRM, ticketing, etc.), enhances it with insights collected directly from fans, and uses those insights to fuel sales, marketing and business intelligence.

YOU NEED MORE THAN AN EMAIL ADDRESS

Activate Audiences

Choose from a diverse set of Activation types including contests, gated WiFi, and more.

Learn What They Love

When fans engage with an Activation, our platform reveals who they are and what they love.

Target the Right People

Select specific audiences to target based on interests, demographics, purchase history, and behaviors.

WHAT YOU GET

Activation Builder

Choose from embeddable contests, gated Wifi and more to engage fans across channels.

Segmentation Engine

Instantly find valuable audience segments using any combination of data with AND, OR, NOT logic.

Interests & Brand Affinities

When audiences activate, you get rich, first-party data including their favorite brands, athletes, artists, and more.

Side-by-side Comparisons

Easily compare two audiences to see how their interests, demographics, and characteristics differ.

Index: 50 million+ profiles

We don’t just tell you what your audience loves. We tell you what is unique compared to 50 million+ audience profiles.

Powerful Integrations

Get a complete view of your audience and send audience segments to your CRM, email platform, and more.

WHAT YOU GET

Activation Builder

Choose from embeddable contests, gated Wifi, and more to engage fans across channels.

Segmentation Engine

Instantly find valuable audience segments using any combination of data with AND, OR, NOT logic.

Interests & Brand Affinities

When audiences activate, you get rich, first-party data including their favorite brands, athletes, artists, and more.

Side-by-side Comparisons

Easily compare two audiences to see how their interests, demographics, and characteristics differ.

Index: 50 million+ profiles

We don’t just tell you what your audience loves. We tell you what is unique compared to 50 million+ audience profiles.

Powerful Integrations

Get a complete view of your audience and send audience segments to your CRM, email platform, and more.

MORE LEADS. MORE INSIGHTS. MORE REVENUE.

Marketing, Ticketing, Sponsorship, and Business Intelligence teams use MVPAudience (powered by Umbel) to generate thousands of leads, ticket sales, members, and insights every day.

Phoenix Suns –
$500,000 generated

The Phoenix Suns have used MVPaudience activations to acquire thousands of leads and push them into their CRM with a tag to track attribution. These leads have driven over $500,000 in revenue.

Indiana Pacers –
Leads for sponsors

The Indiana pacers use MVPaudience activations to generate opt-in leads for sponsors. Using engaging activations, they have driven hundreds of newsletter opt-ins for their sponsor KeyBank.

FC Copenhagen –
13,800+ net new fans

FC Copenhagen used the MVPaudience platform to achieve 25x returns on ticket sales and acquire 13,800 net new fans in just 5 months. Those leads helped them drive ticket sales with highly relevant campaigns.

MORE LEADS. MORE INSIGHTS. MORE REVENUE.

Marketing, Ticketing, Sponsorship and Business Intelligence teams use MVPAudience (powered by Umbel) to generate thousands of leads, ticket sales, members and insights every day.

Phoenix Suns –
$500,000 generated

The Phoenix Suns have used MVPaudience activations to acquire thousands of leads and push them into their CRM with a tag to track attribution. These leads have driven over $500,000 in revenue.

Indiana Pacers –
Leads for sponsors

The Indiana pacers use MVPaudience activations to generate opt-in leads for sponsors. Using engaging activations, they have driven hundreds of newsletter opt-ins for their sponsor KeyBank.

FC Copenhagen –
8000+ net new fans

FC Copenhagen used the MVPaudience platform to achieve 25x returns on ticket sales and acquire 13,800 net new fans in just 5 months. Those leads helped them drive ticket sales with highly relevant campaigns.

Reveal your Audience.

GET STARTED

Value sponsorships.
Activate audiences.
Drive revenue.

GET STARTED
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