Front Gate Tickets2018-11-27T16:46:49+00:00

Project Description

Front Gate Tickets:
Selling out festivals with targeted, data-driven event marketing

Front Gate Tickets:
Selling out festivals with targeted, data-driven event marketing

22M+

ANNUAL AD IMPRESSIONS

10X

AVERAGE ROAS FOR EACH EXTENSION

40X

ROAS ON FACEBOOK

“Data overload is a huge problem for ticket sellers. By integrating MVPaudience into our ticketing console, we empowered our clients to take action with their data through highly targeted marketing campaigns that increase ticket sales, by efficiently finding the next fan.”

URI BOGLER, Vice President of Marketing

Identify ticket buyer profiles to find new fans

Front Gate’s primary goal is to truly understand who their ticket buyers are. Using those insights, they wanted to implement data-driven lookalike campaigns online to reach fans who may not know about upcoming shows. One of the main reasons people don’t attend concerts or festivals is because they didn’t know about it in the first place. By using MVPaudience (Powered by Umbel), Front Gate wanted to run weekly campaigns targeting fans based on past purchase history.

Create highly targeted offerings for customers

In addition to intelligent data collection and analysis for the concert industry, Front Gate also wants to help clients better understand their audience, connect with fans in a meaningful way and find people similar to existing fans—with precision and scale. Front Gate’s clients want to tailor their oferings for customers including better pricing models, sponsor liaisons, having the right food and beverage options and determining the best advertising channels for maximum ROI

Additionally, Front Gate’s goals are to:

  • Connect one-to-one with fans and keep them updated on upcoming events
  • Convert fans/sell tickets on sites like Facebook with targeted content and offers
  • Sell and upsell sponsorships based on deep audience insights

Audience insights power event marketing and ticket sales

By integrating MVPaudience visualizations and action layers directly into the Front Gate ticketing platform, the company is making data actionable for hundreds of their promoter and venue clients worldwide, putting deep audience analytics at the fingertips of key stakeholders. Front Gate’s clients use this data to run highly-targeted marketing campaigns in real-time.

Front Gate runs weekly campaigns targeting existing customers and potential customers who may be interested in events based on purchase history. This data-driven approach solves their number one problem: finding music fans who are mostly likely to buy tickets and letting them know about a concert in their area. Their clients have seen an average of 10x return on ad spend, with some individual campaigns generating as much as 40x return on ad spend! In a single year, MVPaudience has helped Front Gate generate hundreds of thousands of dollars in ticket sales at a low CPA.

Tailored content engages fans and reaches new audiences

Armed with deep data insights on who their fans are, who’s really buying tickets to events, and what brands, artists and products these fans care about, Front Gate’s clients are tailoring their offerings for customers. Event promoters look at the demographic and social graph data in MVPaudience to help inform them on how to price tickets. Clients can sell and upsell sponsorships more strategically based on fans’ brand affinities.

Benefits of using MVPaudience data

  • Reach Extension campaigns generate an average of 10x return on ad spend
  • Individual campaigns are generating as much as 40x return on ad spend
  • Over a few months, campaigns generated hundreds of thousands of dollars in ticket sales
  • MVPaudience promotes transparency in data collection and usage, only taking what’s needed to produce an optimized user experience
  • Demographic and social graph data help promoters with smart ticket pricing
Download PDF

Identify ticket buyer profiles to find new fans

Front Gate’s primary goal is to truly understand who their ticket buyers are. Using those insights, they wanted to implement data-driven lookalike campaigns online to reach fans who may not know about upcoming shows. One of the main reasons people don’t attend concerts or festivals is because they didn’t know about it in the first place. By using MVPaudience (Powered by Umbel), Front Gate wanted to run weekly campaigns targeting fans based on past purchase history.

Create highly targeted offerings for customers

In addition to intelligent data collection and analysis for the concert industry, Front Gate also wants to help clients better understand their audience, connect with fans in a meaningful way and find people similar to existing fans—with precision and scale. Front Gate’s clients want to tailor their oferings for customers including better pricing models, sponsor liaisons, having the right food and beverage options and determining the best advertising channels for maximum ROI

Additionally, Front Gate’s goals are to:

  • Connect one-to-one with fans and keep them updated on upcoming events
  • Convert fans/sell tickets on sites like Facebook with targeted content and offers
  • Sell and upsell sponsorships based on deep audience insights

Audience insights power event marketing and ticket sales

By integrating MVPaudience visualizations and action layers directly into the Front Gate ticketing platform, the company is making data actionable for hundreds of their promoter and venue clients worldwide, putting deep audience analytics at the fingertips of key stakeholders. Front Gate’s clients use this data to run highly-targeted marketing campaigns in real-time.

Front Gate runs weekly campaigns targeting existing customers and potential customers who may be interested in events based on purchase history. This data-driven approach solves their number one problem: finding music fans who are mostly likely to buy tickets and letting them know about a concert in their area. Their clients have seen an average of 10x return on ad spend, with some individual campaigns generating as much as 40x return on ad spend! In a single year, MVPaudience has helped Front Gate generate hundreds of thousands of dollars in ticket sales at a low CPA.

Tailored content engages fans and reaches new audiences

Armed with deep data insights on who their fans are, who’s really buying tickets to events, and what brands, artists and products these fans care about, Front Gate’s clients are tailoring their offerings for customers. Event promoters look at the demographic and social graph data in MVPaudience to help inform them on how to price tickets. Clients can sell and upsell sponsorships more strategically based on fans’ brand affinities.

Benefits of using MVPaudience data

  • Reach Extension campaigns generate an average of 10x return on ad spend
  • Individual campaigns are generating as much as 40x return on ad spend
  • Over a few months, campaigns generated hundreds of thousands of dollars in ticket sales
  • MVPaudience promotes transparency in data collection and usage, only taking what’s needed to produce an optimized user experience
  • Demographic and social graph data help promoters with smart ticket pricing
Download PDF
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