March 2019

Taking the Field: MLB Social Sponsorship Insights for Impactful Activations

By |2019-04-01T10:14:29-05:00March 19th, 2019|Uncategorized|

The 2018 Major League Baseball season had its share of memorable moments and historic events. The Boston Red Sox, once a long-forlorn franchise suffering from the “Curse of the Bambino,” won their fourth World Series since 2004, the most [...]

February 2019

Creating the Ultimate Fan Experience with Blake Lewkowitz of the Phoenix Suns

By |2019-04-01T10:14:35-05:00February 14th, 2019|Basketball, Blog Posts, Sport|

Sports teams want to engage every fan in every way, whether it be watching a game online, on broadcast, or in the stadium or following their favorite teams and players on social channels. To do this, data has become [...]

3 Ways On-Site WiFi Increases Customer Conversions

By |2019-04-01T10:14:37-05:00February 11th, 2019|Football, Sport, Uncategorized|

WiFi is no longer a nice perk for stadiums, arenas, malls and airlines—it’s a must. With the popularity of photo and video-driven apps like Snapchat and Instagram, along with file sizes getting better with every new high-res iPhone [...]

January 2019

Fan Faceoff: The Brands that Unite (And Divide) Patriots and Rams Fans

By |2019-04-01T10:14:40-05:00January 31st, 2019|Football, Sport, Uncategorized|

There’s a lot on the line on Sunday as the New England Patriots take on the Los Angeles Rams in Super Bowl LIII. With an estimated 100+ million people set to tune in, brands are capitalizing on the [...]

Maximize Social Sponsorship ROI with Intentional Activations

By |2019-04-01T10:15:02-05:00January 24th, 2019|Uncategorized|

Gone are the days where brands are merely hoping their stadium signage appears on widely-shared social media content. Sponsorship professionals are evolving their strategy to focus more on intentional branding in sponsored social media campaigns. For these campaigns, brands [...]

Creating the Ultimate Member Experience with the YMCA of Greater San Antonio

By |2019-04-01T10:16:13-05:00January 14th, 2019|Blog Posts|

Membership organizations and nonprofits want to engage with every member in every way in hopes of retaining their involvement with the organization and converting new sign-ups. To do this, data has become critical to member-based organizations for understanding who [...]

2019 Will See a Change in How Sports Are Processed Over Social Media

By |2019-01-10T09:50:46-06:00January 8th, 2019|Blog Posts|

This past year in the world of sports has been full of new advancements, conversations, and controversies on social media. Through social sponsorship, brands moved into the forefront and commanded the narrative on social media during major moments, from [...]

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