AUSTIN, Texas, Dec. 17, 2018 — MVPindex, the standard for real-time audience measurement in sports and entertainment, is partnering with Wayin, the leader in interactive digital experiences, to create a comprehensive engagement and activation solution that will enable clients to learn more about their audiences than ever before and deliver the right message to the right person at the right time.
Through its namesake social media valuation platform and the proprietary MVPaudience (powered by Umbel) platform, MVPindex brings together sponsorship valuation with audience activation to offer the industry’s only end-to-end solution, trusted by more than 100 leading brands, properties, agencies, teams and venues.
Wayin’s continued success in processing 1.3 billion opt-ins and powering more than 65,000 experiences for 150 clients globally made it an obvious partner to enhance MVPaudience’s acquisition campaign capabilities.
According to MVPindex CEO Stan Woodward, this powerful “one-two punch” is the first of its kind in the industry, combining Wayin’s myriad audience activation options with MVPaudience’s ability to visualize, segment and act on the data collected.
“This is a classic example of one plus one equaling three,” Woodward said. “By partnering with Wayin, we are able to provide clients with a variety of new ways to quickly engage their audiences on a deeper level. Now, they can not only collect and securely manage valuable first-party data, but they can also discover new insights about their audiences and create more meaningful relationships with their customers – which in turn will generate more revenue and deliver even greater value to their sponsors.”
This collaboration will provide greater flexibility to MVPaudience clients who want to deploy new experiences for their audiences in near real-time and are looking to engage their fans through a personalized digital experience.
Clients using the MVPaudience platform can now choose from more than 75 pre-formatted and customizable digital activation templates, including quizzes, polls, challenges and photo contests to drive deeper audience engagement and build detailed audience profiles through the collection of zero-party data.
“The analysts at Forrester have predicted that collecting zero-party data, which is the data a consumer willingly shares directly with a brand, will become a top trend for B2C marketers in 2019,” said Richard Jones, CEO of Wayin. “This partnership will help MVP’s clients not only grow their audiences, but also learn more about them as they do it.”
The Wayin Brand Engagement Platform combines the power of creativity with the efficiency of data collection. Uncover authentic content to tell engaging, interactive brand stories that drive participation and capture valuable consumer data. Wayin services more than 300 brands across 80 countries and 10 industries including leaders like HP, Sony, Coca-Cola, Red Bull, IBM, Kraft Heinz, MLB, Discovery and Vodafone. For more information, please visit www.wayin.com.
Since its founding, MVPindex has become the de facto social media measurement and valuation platform in sports and entertainment. MVPindex measures audience engagement and values sponsorship activations for nearly 100,000 popular and niche social accounts across hundreds of millions of social posts. In 2018, MVPindex unveiled MVPaudience (powered by Umbel) as the standard for activating, understanding and reaching audiences, amassing 10 billion data points on more than 50 million fans. MVPindex works with 100-plus brands, properties and agencies including adidas, Anheuser-Busch InBev, Bose, Endeavor, NASCAR, Oakley, Front Gate Tickets and numerous professional sports teams across all major leagues. To request a personalized demo, visit www.mvpindex.com.