Powerful new WiFi data acquisition capabilities, audience overlap analyses, and other new features to start your year off right
From new integrations to platform capabilities, this past year has been a significant one for MVPindex. Since merging with Umbel last February, we have created an end-to-end solution for measuring, understanding and influencing audiences.
Today, we’re excited to share a few updates—both monumental milestones from the past year and new product enhancements to take advantage of in the weeks ahead.
Value your social sponsorships with MVPindex
MVPindex introduced many new features to help brands, properties and agencies measure and value social sponsorships including visual brand mention tracking in image and video, attributed value assessment, and audience overlap analysis capabilities.
Track Visual Brand Mentions — not just in images, but videos too.
Get a comprehensive view of your campaign with our visual brand mention tracking in images and videos. Our LogoSight technology detects logos and visual mentions in branded posts, while arming you with the data and insights you need to make revenue-driving decisions.
Calculate Brand Value — discover how much value is generated for your brand.
How much value was generated for your brand through an activation? Now, you can quantify your campaign’s success and calculate the ROI driven for your brand through social sponsorships, influencer activations and more using MVPindex’s Attributed Value Assessment™ (AVA). This metric calculates the value of each mention, branded hashtag, slogan, or logo featured in a social post.
Real Affinity™ Audience Overlap Analysis— compare your followers to those of another brand, influencer or property.
Want to see if there’s an overlap in followers between your brand and a high-profile influencer or property? How about discovering demographic or behavioral insights to ensure your crafting the right message for the right audience? Now with our Real Affinity™ Audience Overlap Analysis, you can. Users can now purchase an Audience Overlap Analysis directly in the platform using tokens to discover the household income, interests, ethnicity, sentiment and other key demographic and behavioral insights about a specific audience.
Discover what makes your audience unique with MVPaudience
As you likely know, we recently unveiled our new brand and mission and renamed Umbel as MVPaudience. In addition, we launched many new platform capabilities including automated lead collection from WiFi, powerful new integrations, and cutting edge activations to further engage your audience.
New WiFi Activation Capabilities — set it and forget it.
Want to collect rich audience data without having to promote an activation? Opt-in for our new WiFi activation and collect automated leads, insights and customer feedback from your gated WiFi. After a quick initial setup, watch as leads, insights, and customer feedback get automatically sent into MVPaudience, your CRM, your email marketing tool and more without ever lifting a finger.
New Integrations — connect your entire marketing tech stack.
Make your data actionable by bringing it all together and ensuring the right people have the right access. With our powerful new suite of integrations, you have the ability to collect thousands of net new leads, contacts, and rich insights and watch them flow into your CRM, email marketing tools, and marketing tech stack. Salesforce? Dynamics? Marketo? You want it, we can build it.
Over 75+ New Premium Activation Templates — engage the cool way.
Go beyond a traditional sweepstakes and engage your audience in new, exciting ways. With our new partnership, there’s plenty of new ways to entice new fans. We make it easy to build engaging experiences that incentivize customers to share information about who they are and what they love. With our Premium Activations, there’s over 75+ more ways to do just that, including social stories, giveaways, polls, challenges, offers, and more.
Helping You Reach Your 2019 Goals
Together, these enhancements have created the standard that the top brands, teams, venues, organizations, and events use to measure sponsorship value, activate audiences and drive revenue.
See how you can learn more about your audience and value social sponsorships today.
