THE ONLY SOCIAL MEDIA INDEX THAT MATTERS

The MVPindex score is composed of three different variables: Reach, Engagement, and Conversation. Scores are displayed as a normalized scoring range between 0.00 and 1.00, and are measured relative to the other entities in their respective categories. MVPindex scores are updated DAILY for over 50,000 athletes, teams, leagues, and entertainers. This comprehensive, objective platform is the first of its kind to dynamically rank, measure and value the engagement of top influencers in social media.

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Reach

Reach is a measure of the number of followers an athlete, entertainer, team, league, or brand has across all of their social media accounts relative to competitors within the same category. The score is weighted to add more value for followers on platforms where fans are engaging the most. Having a high score is a great asset for a brand ambassador, and is even more meaningful with true fan engagement.

Engagement

Engagement is a measure of all relevant engagement data, such as the number of likes, mentions, shares, retweets, and comments that an athlete, entertainer, team, league, or brand has generated across all of their posts over the past 30 days relative to others within that category.

Conversation

Conversation is a measure of positive and negative sentiment around each athlete, entertainer, team, league, or brand based on what online sources are saying about them. We analyze millions of articles, blogs, and posts every day; and filter, using advanced NLP, on a variety of topics from foundations and charitable activity to performance enhancing drugs and legal issues. Conversation scores trend up or down depending on what is being said across these digital media sources.

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Athletes

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Teams

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Brands

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Entertainers

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Social Accounts

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Social Contents