Top NFL Athletes Supercharge Instagram Engagement for New Sponsors

Matthew Emmons-USA TODAY Sports

Usage of Instagram by NFL Athletes has gone from 22% to 33% of the league in just one season. For athletes under 25 in the NFL, that percentage is 48.5%. Newer brands or brands with smaller audiences can win big by partnering with the right athlete on Instagram.

When a newer brand partners with the right ambassador, the result can be magic for engagement, sometimes exceeding the amount of followers for the brand in question. Here are some examples of how the right athlete can create optimal post engagement for your brand from three top NFL digital brand ambassadors.

Athlete: JJ Watt
Rank on MVPindex: 1
Brand Partner: Mizzen and Main

@mizzenandmain

A photo posted by JJ Watt (@justinjames99) on

After activating JJ Watt, clothier Mizzen and Main were repaid dividends in engagement from the NFL’s current number one digital brand ambassador. Favorites amassed for this photo were almost 10x higher than Mizzen and Main’s total Instagram Audience.

This photo is currently the 11th most popular Instagram photo among all NFL athletes in the last 30 days. Even the regrammed photo on Mizzen and Main’s Instagram page is the highest engaged photo the brand has ever posted. 

Athlete: Odell Beckham, Jr.
Rank on MVPindex NFL: 5
Brand Partner: Roar Peak Performance Coconut Water

Drink up @drinkroar !!!! Yall check it out

A photo posted by Odell Beckham Jr (@iam_objxiii) on

Roar Peak Performance Coconut Water is a new brand sponsor for Odell Beckham, Jr. Having recently signed on August 28, one might think that Beckham has been the face of the brand forever after a quick glance at Roar’s Instagram page. However, the best engagement for the brand has been when their new ambassador has posted about Roar.

The above post returned engagement that exceeded Roar’s total Instagram audience by 17.2x, and is the 5th most popular Instagram photo among NFL athletes in the last 30 days. Having an Instagram presence is a necessary thing for any brand, but an involved brand ambassador like Beckham can easily earn the impressions and engagement needed to deliver a successful campaign.

Athlete: Russell Wilson
Rank on MVPindex NFL: 4
Brand Partner: Recovery Water

Join me & #Drink4Water. Show me what you drink in support of clean water. @waterboys_org @Recovery_Water

A photo posted by Russell Wilson (@dangerusswilson) on

In another athlete/beverage connection, Russell Wilson took to Instagram to promote both Waterboys and Recovery Water. Waterboys, a charity founded by St. Louis Rams DE Chris Long, seeks to “impact the world with the vision of providing clean water to communities that desperately need it.” Wilson’s post gained more than 20x the engagement over both brands’ audiences.  

Considering that the average Instagram audience of an NFL player under 25 years old is 36,314, smaller brands should not be hesitant in approaching NFL talent for a boost in Instagram engagement. 

By |2018-03-29T14:57:21-05:00September 11th, 2015|Football, Sport|0 Comments

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