Usage of Instagram by NFL Athletes has gone from 22% to 33% of the league in just one season. For athletes under 25 in the NFL, that percentage is 48.5%. Newer brands or brands with smaller audiences can win big by partnering with the right athlete on Instagram.
When a newer brand partners with the right ambassador, the result can be magic for engagement, sometimes exceeding the amount of followers for the brand in question. Here are some examples of how the right athlete can create optimal post engagement for your brand from three top NFL digital brand ambassadors.
Athlete: JJ Watt
Rank on MVPindex: 1
Brand Partner: Mizzen and Main
After activating JJ Watt, clothier Mizzen and Main were repaid dividends in engagement from the NFL’s current number one digital brand ambassador. Favorites amassed for this photo were almost 10x higher than Mizzen and Main’s total Instagram Audience.
This photo is currently the 11th most popular Instagram photo among all NFL athletes in the last 30 days. Even the regrammed photo on Mizzen and Main’s Instagram page is the highest engaged photo the brand has ever posted.
Athlete: Odell Beckham, Jr.
Rank on MVPindex NFL: 5
Brand Partner: Roar Peak Performance Coconut Water