MLB

MLB Wildcard Analysis

In-depth, minute by minute viewership of the 2023 Wildcard

MLB Teams Collectively Generated $23.6M in Post Value During Spring Training

Baseball in November

2022 Fall Classic Draws 80.37 Million Total Household Viewers

November 22, 2022

November 22, 2022

MLB’s New Playoff Format Elevates Social Interest

Postseason Teams Collectively Earn 44.9M Engagements Through League Championship Series

October 27, 2022

October 28, 2022

Rounding the Bases Before a Wild Weekend

MLB Postseason Teams Earned 281.4M Engagements During 2022 Regular Season

October 7, 2022

October 7, 2022

A SoCal Midsummer Classic

MLB All-Star Game in Los Angeles Attracts Nearly 8 Million TV Viewers

August 10, 2022

August 12, 2022

Swinging for the Fences on Social

MLB Teams Generate $98.7M in Post Value Through First Two Months of 2022 Season

The Boys of Summer Are Back

MLB Averages 1.14M Viewers for Nationally-Televised Games During Opening Month

2021 Social Valuation Rankings

Examining the Top Brands and Partners Across U.S. Leagues

January 18, 2022

Fortune Favors the Braves

Fans Rejoice Over Atlanta’s First Championship Since 1995

November 9, 2021

Pennant Pursuits Prove Profitable

Astros, Braves Fans Have World Series Fever

October 27, 2021

Legends Are Born in October

MLB LDS Participants Shine on Social

October 20, 2021

No Spring Break

MLB Social Value Heats Up During Cactus And Grapefruit League Play

MLB Opening Day Redux

Looking At The Social Winners Of 2020 And What’s Next For 2021

COVID-19 Impact Analysis

In order to assess the impact that COVID-19 has had on the U.S. sports industry, MVP valuated social performance by league.

November 30, 2020

Cause Marketing, Social Responsibility And Sports

Isolated Engagement Of The Past Becomes The Consistent Drumbeat Of Today

September 14, 2020

Patching It Together

Is It Time To Sell The Most Valued Real Estate In North American Sport? We Broke It Down

August 31, 2020