MVPindex® and Umbel® Have Joined Forces to Create the First-Ever Solution for Total Social Audience Measurement in the Sports and Entertainment Industries
Together our mission is to leverage the largest, most valuable data asset on the planet and MVPindex's leading social measurement platform to transform marketing research as we know it.
And the big winners will be the brands, agencies, properties and talent with whom we do business.
Sometimes one plus one really does equal three. Learn more...
VALUE OF INFLUENCE
for 80,000 entities (brands, leagues, teams, athletes, venues, and entertainers), across user-defined categories, and against the competition in one centralized platform.
"Using MVPindex, we get a global view of the competitive landscape in golf equipment and the insights we need to grow our social footprint.”
- Dean Dingman, President of SuperStroke Golf
"MVPindex has been indispensable in measuring and valuing social media activations with our team partners."
- Nick Kelly, AB InBev
"MVPindex is the centralized location for easy access to the impact and value our ambassadors are driving on social."
- Cuan Petersen, VP Sports Marketing at Oakley
"MVPindex data is a standard inclusion when selling renewals and new partnerships."
- Grady Raskin, VP of Corporate Partnerships, Dallas Stars
Real-time social media data and value
MVPindex is an objective index and client-access platform that tracks the overall impact and value of brand activations for sponsors across sports and entertainment in social media. Our clients can view the breakdown
of each individual sport to track competitive ambassador metrics, and use keyword search to track historical engagement around activations for their brand and those of their competitors.
How are your brand ambassadors performing? How is your brand performing against your competition? Where is your campaign succeeding or failing? What, if any, adjustments should you make to your social media campaign? What athlete, entertainer, influencer, sport, and platform resonates most effectively in your market? MVPindex delivers real-time answers.
Calculating the value of social media
Calculating Social ROI or ROE is one of the greatest challenges for brands and their agencies when they develop sponsored-post campaigns or engage brand ambassadors for promotional endorsements. Measuring
impressions, actual reach, and engagement is difficult and requires a variety of assumptions.
The MVPindex Engagement Value Assessment™ (EVA) is the standard for estimating the marketing value of social media posts endorsing or promoting a brand. It combines: published and proprietary statistical
estimates of social media reach, engagement, and sampled social and digital marketing CPM / CPC estimates, and proprietary social amplification factors to arrive at an estimated media spend equivalency for promoted social posts.
AI Brand Recognition in Images & Video
MVPindex offers a robust trained-image brand(s) recognition/selection AI platform. Clients can audit, edit, and tag brand recognition results in our easy-to-use image/video preview platform, or avail themselves of our Client Services Department for these tasks. Overall MVPindex Engagement Value Assessment™ totals are updated for our clients with inclusions of AI brand recognition data from photos and videos.Arm Your Brand With Insights
MVPindex can help you better understand your audience. Who are they? Where are they? How old are they? Are they male or female?... Our audience insight around leagues, teams, athletes, entertainers, and influencers delivers on-demand demographics data in stunning visual charts and maps, or as downloadable CSV files.
You may have a pretty good view of your audience, but we help can bring that view into focus.