NBA

Nuggets Get Last Laugh During 2023 NBA Campaign

NBA Finals Draw 52.7M Total Viewers, Denver DMA Earns Largest Share

Viewing the NBA Postseason Through a Social Lens

Playoff Teams Collectively Create 7.57B Impressions Through Conference Finals

Breaking Down the NBA Broadcast Competition

Turner’s Studio Shows, Game Broadcasts Edge ESPN’s First-Round Viewership

Aligning the Stars

February’s Trio of All-Star Games Draw 16.1 Million Viewers

NBA Courts Are Back in Session

ESPN, TNT Broadcasts Average 1.87M Viewers in Season’s Opening Week

November 4, 2022

November 8, 2022

Las Vegas Holds Court for NBA Summer League

Two-Week Showcase Attracts 17.9 Million Viewers on ESPN Networks, NBATV

August 18, 2022

August 18, 2022

Clarifying the NBA Playoffs Value Picture

Five Highest-Earning Sponsors Surpass $200M in Total Brand Value During 2022 Postseason

August 17, 2022

August 19, 2022

NBA Postseason Broadcasts Boost Brands

Playoff Telecasts Create $207.1M in Value for Official NBA Partners

August 16, 2022

August 17, 2022

NBA Partners Prosper on Social During 2022 Playoffs

Postseason Social Content Generates $54.9M in Brand Value for Presenting Partners

August 15, 2022

August 16, 2022

Making the Jump

NBA Fans Numbering 7.6 Million Watch 2022 Draft

Legendary Franchises Elevate Finals Viewership

2022 NBA Finals Draw 66.2M Total Household Viewers

A Dynasty Continues

Warriors, Celtics Collectively Generate $39.2M in Post Value During NBA Finals

And Then There Were Two

Celtics, Warriors Continue Social Dominance en Route to NBA Finals

NBA Partners Enjoy Postseason Amplification

Presenting Sponsors Earn $102.9M in Broadcast Brand Value During First Round

Championship Contenders Emerge

Conference Semifinalists Create 1.69B Social Impressions During NBA Playoffs’ Second Round

Ratcheting Up the Intensity

NBA Teams Bolster Average Social Post Value by 39.3% During Postseason’s Opening Round

NBA Contenders Strive for Championship Content

Playoff Teams Generate $375.6M in Post Value During Regular Season

All-Star Affairs Attract Varying Audiences

Comparing Last Month’s NBA, NFL, and NHL Showcases

NBA Rejoices Over Christmas Day Games

Premier Matchups Are Annual Gift to Fans

January 20, 2022

2021 Social Valuation Rankings

Examining the Top Brands and Partners Across U.S. Leagues

January 18, 2022

NBA Broadcasts Experience Early-Season Slump

Analysis of Viewership Numbers Reveals Slight Decline

December 7, 2021

Investments Made Paying Off

Engagement Rises As The NBA Playoffs Unfold

Who Won An All-Star Game Like No Other?

The NBA Continues To Provide Brand Value

Knitting Together Brand Success

One Day In The Exposure Of NBA Patch Success

September 14, 2022

COVID-19 Impact Analysis

In order to assess the impact that COVID-19 has had on the U.S. sports industry, MVP valuated social performance by league.

November 30, 2020

NBA Draft Night: Partners Score In Creative Ways

A Look At How Brands Found Their Narrative On An Unusual Night

November 25, 2020

New Challenges, New Brands

Consumers Changing Needs Create New Engagement Opportunities

September 29, 2020

Cause Marketing, Social Responsibility And Sports

Isolated Engagement Of The Past Becomes The Consistent Drumbeat Of Today

September 14, 2020

Patching It Together

Is It Time To Sell The Most Valued Real Estate In North American Sport? We Broke It Down

August 31, 2020

With The NBA Away, NBA 2K Continued To Play

While esports engagement did not grow as massively as some anticipated during the pandemic so far, the NBA's "fourth league" continued to innovate