NCAA

March Madness Demonstrates Narrowing Gender Gap
Women’s NCAA Championship Viewership Increases By 95.2% YoY
April 14, 2023
April 14, 2023
NCAA Readies for Texas Two-Step
Sweet 16 Teams Generate $3.84M in Post Value During Tournaments’ Second Week
March 31, 2023
March 31, 2023
Sweetening the Social Pot
Men’s, Women’s NCAA Tournament Teams Generate $7.07M in Post Value on Opening Weekend
March 23, 2023
March 24, 2023
Make Way for Madness
Major Men’s Basketball Conference Tournament Semifinalists Generate $3M in Post Value
March 16, 2023
March 16, 2023
Campus Tours for College Sports
College GameDay Averages 1.31 Million Viewers For Opening 2023 Basketball Broadcasts
March 9, 2023
March 9, 2023
College Athletics’ Finest Diamonds
MCWS, WCWS Each Exceed 2M Viewers During Finals Series
July 14, 2022
July 15, 2022
Birds of Prey Rule College Basketball
Social Values Soar for Gamecocks, Jayhawks
April 7, 2022
June 23, 2022
The Cream Always Rises
College Basketball Stalwarts Shine Ahead of Final Fours
April 1, 2022
June 23, 2022
The Ball Is Tipped
Gonzaga Men, Michigan Women Make Significant Social Impressions
March 24, 2022
June 23, 2022
The Madness Begins With Championship Week
Big Ten, ACC Fans Show Superiority on Social
March 18, 2022
June 23, 2022
College Football Playoff Crowns New Top Dawg
Total of 20.92 Million Tune In to Watch UGA, Alabama
January 27, 2022
June 23, 2022
Follow the Bouncing Ball
Early-Season Men’s College Basketball Events Elicit TV Viewership, Twitter Buzz
December 17, 2021
June 23, 2022
March Madness Upset Report
Viewership Analysis Of The Round Of 64
April 27, 2021
August 22, 2022
Scoring On The College Level
A Look At How Some Brands Have Found White Space To Innovate, Even In The Most Challenging of Times
October 27, 2020
June 23, 2022