NFL

NFL Partners Must Play Their Cards Right on Draft Night
MVP Tracks Social, Broadcast Performances During Three-Day KC Showcase
June 6, 2023
June 6, 2023
Aligning the Stars
February’s Trio of All-Star Games Draw 16.1 Million Viewers
March 13, 2023
March 13, 2023
Super Bowl Contenders by the Numbers
Chiefs, Eagles Have Attracted 487.4M Total Viewers Since Week 1 of the 2022 Season
February 8, 2023
February 8, 2023
Chiefs, Eagles Punch Super Bowl LVII Tickets
AFC, NFC Finalists Create 371.9M Impressions During Conference Championship Week
February 3, 2023
February 3, 2023
NFL’s Divisional Playoffs Slate Boosts Social Bustle
Participants Collectively Earn 27.6 Million Engagements
January 27, 2023
January 27, 2023
NFL Postseason Spurs Social Activity
Super Wild Card Participants Generate Nearly $11M in Post Value
January 19, 2023
January 19, 2023
NFL Maintains a Monopoly on Sundays
Television Audiences Total 733 Million Through Week 8
November 16, 2022
November 16, 2022
NFL Partners Experience Year-Round Exposure
Football Fans Devour Content from Preseason Through the Draft
July 6, 2022
August 4, 2022
Building for the Future
2022 NFL Draft Draws 31.9 Million Television Viewers
May 13, 2022
June 23, 2022
Super Bowl Moments Amplify League Partners
Broadcast, Social Coverage Provide Unparalleled Exposure
March 22, 2022
September 14, 2022
All-Star Affairs Attract Varying Audiences
Comparing Last Month’s NBA, NFL, and NHL Showcases
March 15, 2022
June 23, 2022
Sunday Night Spells Success
SNF on NBC Attracts 19M Viewers Per Game in 2021
February 24, 2022
June 23, 2022
Bengals, Rams Earn Place on Football’s Biggest Stage
Super Bowl Offers Immense Branding Opportunity
February 3, 2022
June 23, 2022
Frenzied Finishes Cause Social Stir in NFL Divisional Playoffs
Playoff Teams’ Posts Earn 14.5M Engagements
January 28, 2022
June 23, 2022
NFL’s Super Wild Card Social Takeover
Playoff Teams Exceed $8.6M in Post Value During Opening Round
January 21, 2022
June 23, 2022
2021 Social Valuation Rankings
Examining the Top Brands and Partners Across U.S. Leagues
January 18, 2022
June 23, 2022
Brands Prosper as NFL Hits Stride
Season’s Second Quarter Provides Surge of Exposure
December 22, 2021
June 23, 2022
Taking Back Sunday
2021 NFL Season Represents Return to Normalcy
November 18, 2021
June 23, 2022
Monday Night With the Mannings
Peyton and Eli Bring New Element to MNF
October 25, 2021
June 23, 2022
Diving Deep: How Teams And Brands Showed Up To This Year's Draft
NFL Draft And Social Brand Performance
May 12, 2021
June 29, 2022
Minute-To-Minute Super Bowl LV Trends
The Value Of Data Accuracy For The Big Game
March 2, 2021
September 14, 2022
Looking Back To The NFL And Nickelodeon
What’s Next In The Multiple Stream Offering From Leagues
February 17, 2021
June 23, 2022
NFL Tarp Overview
Broadcast And Social Analysis Of The 2020 Season
April 11, 2021
September 14, 2022
Covering The Stands Didn’t Cost Value
How Tarps Have Helped Find New Wins For NFL Brands
December 16, 2020
July 26, 2022
COVID-19 Impact Analysis
In order to assess the impact that COVID-19 has had on the U.S. sports industry, MVP valuated social performance by league.
November 30, 2020
July 26, 2022
New Challenges, New Brands
Consumers Changing Needs Create New Engagement Opportunities
September 29, 2020
June 23, 2022
Cause Marketing, Social Responsibility And Sports
Isolated Engagement Of The Past Becomes The Consistent Drumbeat Of Today
September 14, 2020
June 23, 2022
NFL Season Sponsorship Preview
As We Head Towards Kickoff, Things To Watch For This NFL season...
September 1, 2020
July 26, 2022
Patching It Together
Is It Time To Sell The Most Valued Real Estate In North American Sport? We Broke It Down
August 31, 2020
June 23, 2022
The Match Provides Charitable Distraction
Crossover Appeal Delivers Millions in Value
June 1, 2022
August 10, 2022