Featured Articles

Nuggets Get Last Laugh During 2023 NBA Campaign
NBA Finals Draw 52.7M Total Viewers, Denver DMA Earns Largest Share
July 20, 2023
NHL, MVP Index Announce Strategic Partnership
MVP to Provide Official DED Valuation, Asset Measurements
July 17, 2023
MVP $20M Series B
Verance Capital Lead Investor
June 26, 2023
Viewing the NBA Postseason Through a Social Lens
Playoff Teams Collectively Create 7.57B Impressions Through Conference Finals
June 8, 2023
NFL Partners Must Play Their Cards Right on Draft Night
MVP Tracks Social, Broadcast Performances During Three-Day KC Showcase
June 6, 2023
Breaking Down the NBA Broadcast Competition
Turner’s Studio Shows, Game Broadcasts Edge ESPN’s First-Round Viewership
May 18, 2023
Formula 1 Steers Value Generation
Teams, Drivers Collectively Amass $15.9M in Brand Value Through Three Races
April 25, 2023
March Madness Demonstrates Narrowing Gender Gap
Women’s NCAA Championship Viewership Increases By 95.2% YoY
April 14, 2023
NCAA Readies for Texas Two-Step
Sweet 16 Teams Generate $3.84M in Post Value During Tournaments’ Second Week
March 31, 2023
Play Ball!
MLB Teams Collectively Generated $23.6M in Post Value During Spring Training
March 30, 2023
Sweetening the Social Pot
Men’s, Women’s NCAA Tournament Teams Generate $7.07M in Post Value on Opening Weekend
March 23, 2023
Make Way for Madness
Major Men’s Basketball Conference Tournament Semifinalists Generate $3M in Post Value
March 16, 2023
Aligning the Stars
February’s Trio of All-Star Games Draw 16.1 Million Viewers
March 13, 2023
Campus Tours for College Sports
College GameDay Averages 1.31 Million Viewers For Opening 2023 Basketball Broadcasts
March 9, 2023
Green Flag Waves on NASCAR Season
2023 Daytona 500 Attracts TV Audience of 8.77 Million
March 3, 2023
Melbourne Court Proceedings Open Grand Slam Season
Australian Open Singles Finals Attract 4.82 Million U.S. Viewers
February 28, 2023
Growing the Beautiful Game
MLS Franchises Increased Social Engagements by 18% in 2022
February 23, 2023
Assessing the Field Ahead of Daytona
MVP Examines Social Media Prominence for NASCAR Teams, Drivers
February 17, 2023
Super Bowl Contenders by the Numbers
Chiefs, Eagles Have Attracted 487.4M Total Viewers Since Week 1 of the 2022 Season
February 8, 2023
Chiefs, Eagles Punch Super Bowl LVII Tickets
AFC, NFC Finalists Create 371.9M Impressions During Conference Championship Week
February 3, 2023
NFL’s Divisional Playoffs Slate Boosts Social Bustle
Participants Collectively Earn 27.6 Million Engagements
January 27, 2023
Dawgs, Frogs Summit College Football Mountain
College Football Playoff Games Collectively Draw 46.8M Viewers
January 25, 2023
NFL Postseason Spurs Social Activity
Super Wild Card Participants Generate Nearly $11M in Post Value
January 19, 2023
Argentina Earns Third Star as World Watches
World Cup Knockout-Stage Matches Attract 80M Domestic Viewers
January 12, 2023
NASCAR Playoffs Set New Viewership Pace
2022 Postseason Races Collectively Draw 42.1 Million Household Viewers
December 21, 2022
World Cup Amplifies American Audiences for the Beautiful Game
Match Broadcasts During Group Stage Earn 121.1 Million Total Viewers on FOX, FS1
December 16, 2022
MLS Playoffs Whet Fans’ Appetite for World Cup
ABC, FOX Average 2.55 Million Viewers During 2022 MLS Postseason Coverage
December 7, 2022
Baseball in November
2022 Fall Classic Draws 80.37 Million Total Household Viewers
November 22, 2022
NFL Maintains a Monopoly on Sundays
Television Audiences Total 733 Million Through Week 8
November 16, 2022
NBA Courts Are Back in Session
ESPN, TNT Broadcasts Average 1.87M Viewers in Season’s Opening Week
November 4, 2022
MLB’s New Playoff Format Elevates Social Interest
Postseason Teams Collectively Earn 44.9M Engagements Through League Championship Series
October 27, 2022
Sin City Turns Into Title Town
Las Vegas Aces, Connecticut Sun Draw 5.41M Viewers for 2022 WNBA Finals
October 20, 2022
Fresh Ice and Novel Branding Opportunities
NHL Introduces DEDs, Jersey Patches for 2022-2023 Season
October 11, 2022
Rounding the Bases Before a Wild Weekend
MLB Postseason Teams Earned 281.4M Engagements During 2022 Regular Season
October 7, 2022
Primetime Tennis in the City That Never Sleeps
Nightly US Open Broadcasts Collectively Draw 33.7 Million Viewers
September 29, 2022
College Football is Back in Session
Notre Dame, Ohio State Draw 12.83M TV Viewers to Headline Week One
September 20, 2022
Pitch Stars Just Kicking It
MLS All-Star Game Boosts English-Language TV Audience by 3.31x YoY
September 13, 2022
Assessing the NASCAR Playoffs Field
Postseason Racers Collectively Generate $12M in Post Value During 2022 Regular Season
September 8, 2022
Racing As One
Formula 1 Teams Collectively Generate $259.9M in Post Value Through 13 Grands Prix
August 25, 2022
Las Vegas Holds Court for NBA Summer League
Two-Week Showcase Attracts 17.9 Million Viewers on ESPN Networks, NBATV
August 18, 2022
Clarifying the NBA Playoffs Value Picture
Five Highest-Earning Sponsors Surpass $200M in Total Brand Value During 2022 Postseason
August 17, 2022
NBA Postseason Broadcasts Boost Brands
Playoff Telecasts Create $207.1M in Value for Official NBA Partners
August 16, 2022
NBA Partners Prosper on Social During 2022 Playoffs
Postseason Social Content Generates $54.9M in Brand Value for Presenting Partners
August 15, 2022
A SoCal Midsummer Classic
MLB All-Star Game in Los Angeles Attracts Nearly 8 Million TV Viewers
August 10, 2022
Stanley Cup Final Broadcasts Were Power Plays for NHL Sponsors
Adidas, Discover Among Top Brand Value Earners
August 4, 2022
WNBA’s Best Flash Brilliance in Chi-Town
AT&T Parlays All-Star Game Partnership Into $584,333 Worth of Brand Value
August 3, 2022
Serving On Clay, On Grass, and Online
Djokovic, Nadal, Swiatek Among Top Social Value Earners During Roland Garros, Wimbledon
July 21, 2022
College Athletics’ Finest Diamonds
MCWS, WCWS Each Exceed 2M Viewers During Finals Series
July 14, 2022
Making the Jump
NBA Fans Numbering 7.6 Million Watch 2022 Draft
July 14, 2022
Four Rounds at The Country Club
U.S. Open Viewership Dips Slightly From 2021 Total to 35.55 Million
July 7, 2022
Watching Them Work
WNBA Teams Generate $5.74M Worth of Social Post Value in Season’s First Half
July 5, 2022
Legendary Franchises Elevate Finals Viewership
2022 NBA Finals Draw 66.2M Total Household Viewers
June 29, 2022
A Dynasty Continues
Warriors, Celtics Collectively Generate $39.2M in Post Value During NBA Finals
June 23, 2022
Swinging for the Fences on Social
MLB Teams Generate $98.7M in Post Value Through First Two Months of 2022 Season
June 15, 2022
Racing From the Brickyard to the Queen City
2022 Indianapolis 500, Coca-Cola 600 Combine for 11.7 Million Viewers
June 9, 2022
Net Front Presence on Social
Playoff Teams Generate Earn 34.1M Engagements Through Two Rounds
June 6, 2022
And Then There Were Two
Celtics, Warriors Continue Social Dominance en Route to NBA Finals
June 1, 2022
NBA Partners Enjoy Postseason Amplification
Presenting Sponsors Earn $102.9M in Broadcast Brand Value During First Round
May 25, 2022
Not Your Normal Day at the Track
Millions Follow the 2022 Kentucky Derby on Television, Social
May 19, 2022
Championship Contenders Emerge
Conference Semifinalists Create 1.69B Social Impressions During NBA Playoffs’ Second Round
May 18, 2022
Building for the Future
2022 NFL Draft Draws 31.9 Million Television Viewers
May 13, 2022
The Boys of Summer Are Back
MLB Averages 1.14M Viewers for Nationally-Televised Games During Opening Month
May 12, 2022
Ratcheting Up the Intensity
NBA Teams Bolster Average Social Post Value by 39.3% During Postseason’s Opening Round
May 4, 2022
Setting Lord Stanley’s Social Stage
NHL Contenders Generated $118.9M in Post Value During Regular Season
April 29, 2022
All Eyes on Augusta
Opening Rounds Create 7% Masters Viewership Spike
April 27, 2022
Global Series Drives Domestic Interest
Formula 1 Averages 1.12 Million U.S. Viewers to Open 2022 Campaign
April 20, 2022
Soccer in the States Is Blossoming
Newest MLS Teams Boast More Than 60% Growth on Social
April 18, 2022
NBA Contenders Strive for Championship Content
Playoff Teams Generate $375.6M in Post Value During Regular Season
April 15, 2022
Birds of Prey Rule College Basketball
Social Values Soar for Gamecocks, Jayhawks
April 7, 2022
The Cream Always Rises
College Basketball Stalwarts Shine Ahead of Final Fours
April 1, 2022
The Ball Is Tipped
Gonzaga Men, Michigan Women Make Significant Social Impressions
March 24, 2022
The Madness Begins With Championship Week
Big Ten, ACC Fans Show Superiority on Social
March 18, 2022
All-Star Affairs Attract Varying Audiences
Comparing Last Month’s NBA, NFL, and NHL Showcases
March 15, 2022
Victory Lane Lifts Value for NASCAR Partners
Coca-Cola, Goodyear Among Top Earners at Daytona 500
March 9, 2022
Sunday Night Spells Success
SNF on NBC Attracts 19M Viewers Per Game in 2021
February 24, 2022
The Great American Race Is a Boon for Brands
Daytona 500 Sets Tone for NASCAR Season
February 18, 2022
Rafa Resets Record Books Down Under
Nadal Earns 21st Major Victory, $690.2K in Post Value
February 10, 2022
Bengals, Rams Earn Place on Football’s Biggest Stage
Super Bowl Offers Immense Branding Opportunity
February 3, 2022
Frenzied Finishes Cause Social Stir in NFL Divisional Playoffs
Playoff Teams’ Posts Earn 14.5M Engagements
January 28, 2022
College Football Playoff Crowns New Top Dawg
Total of 20.92 Million Tune In to Watch UGA, Alabama
January 27, 2022
NFL’s Super Wild Card Social Takeover
Playoff Teams Exceed $8.6M in Post Value During Opening Round
January 21, 2022
NBA Rejoices Over Christmas Day Games
Premier Matchups Are Annual Gift to Fans
January 20, 2022
2021 Social Valuation Rankings
Examining the Top Brands and Partners Across U.S. Leagues
January 18, 2022
Brands Prosper as NFL Hits Stride
Season’s Second Quarter Provides Surge of Exposure
December 22, 2021
Follow the Bouncing Ball
Early-Season Men’s College Basketball Events Elicit TV Viewership, Twitter Buzz
December 17, 2021
NBA Broadcasts Experience Early-Season Slump
Analysis of Viewership Numbers Reveals Slight Decline
December 7, 2021
Taking Back Sunday
2021 NFL Season Represents Return to Normalcy
November 18, 2021
Fortune Favors the Braves
Fans Rejoice Over Atlanta’s First Championship Since 1995
November 9, 2021
Hockey Fans Follow Puck to New Network
NHL Returns to ESPN to Start 2021-2022 Season
November 4, 2021
Pennant Pursuits Prove Profitable
Astros, Braves Fans Have World Series Fever
October 27, 2021
Monday Night With the Mannings
Peyton and Eli Bring New Element to MNF
October 25, 2021
Legends Are Born in October
MLB LDS Participants Shine on Social
October 20, 2021
The NHL Aims To Ride 2021’s Momentum Into the New Season
NHL Metrics Help Reaffirm Fans Are Cup Crazy
July 20, 2021
Tennis In 2021
Veteran Star Power Drives Results
August 3, 2021
Investments Made Paying Off
Engagement Rises As The NBA Playoffs Unfold
June 8, 2021
WNBA Continues Its Brand Success
The Proof Is In The Numbers
May 24, 2021
Diving Deep: How Teams And Brands Showed Up To This Year's Draft
NFL Draft And Social Brand Performance
May 12, 2021
While Parts Of The Masters Missed The Cut, The Traditions Continue
New Winner Provides Value To Brands
May 6, 2021
Who Won An All-Star Game Like No Other?
The NBA Continues To Provide Brand Value
May 4, 2021
No Spring Break
MLB Social Value Heats Up During Cactus And Grapefruit League Play
April 6, 2021