With the National Hockey League’s (NHL) digitally enhanced dasherboard (DED) program in its third season, MVP is proud to serve as the trusted measurement provider for virtual assets to the NHL and as the only sponsorship measurement and analytics company fully integrated through the league’s relationship with TGI. This deep level of data gives us first-hand insight into the best practices for DED, ranging from the most valuable formats, in-game moments, and messaging strategies. With an asset-first approach to sponsorship, our approach to measurement accounts for how assets are actually bought and sold - as assets - and allows MVP to contextualize data for how sports are consumed in the modern era of media.

The insights within highlight MVPs collective data-backed analysis for the NHL’s DED program to date to help brand partners of NHL member clubs maximize their DED value and return on investment (ROI).

Click HERE to download your copy of the report.