Leveling Up with Twitch and Co.

League of Legends Championship Series

Asset Assessment, Comparative Analysis, and Data Processing

Quick Hits

How MVP helps Twitch continue its rapid sponsorship growth:

Twitch's previous measurement partner took 6-8 weeks to deliver “analysis” (a simple .csv file) of its sponsors’ performance during tournaments.
MVP delivers deep analysis (full report w/ insights & video clips) within 72 hours to provide Twitch the ability to turn data into deals.
Teams for which Twitch sells sponsorships, Team Liquid and Evil Geniuses, use MVP as their reporting engine.
Twitch’s influencer group is able to use our Index platform to track, monitor, and value its streamers in a way that was previously impossible.

MVP’s data collection and engagement measurements across the esports ecosystem - including video and audio - is impressive. Their ability to deliver critical data in days instead of months will help us and our partners cultivate rewarding relationships between commercial brands and our community.

Katrina Palanca | Director of Sponsorship Operations |

Solution

Live Twitch video feeds were scanned for all audio and visual mentions during the tournament. Average Minute Audience (AMA) was then used to run valuation for each sponsor.

Placing a Premium On Partnership

NBA, NFL, NHL, MLB, & NASCAR

Insights & Comparative Analysis