The logo lockups effectively links the MVP Brand. In the formal lockup, the MVP Mark is paired with the logotype.

The formal lockup can be used in either a horizontal or stacked configuration. Use the version most appropriate for the format at hand. The MVP Mark must always be used in conjunction with the logotype in each lockup orientation.

Appropriate usage of the MVP Lockup includes: National publications, internal reports, case studies and any instance where the MVP Mark alone would not be appropriate.

MVP Lockup - Alternate: The alternate versions of the lockup can be used to feature the MVP tagline, “We Value Data” and as a section identifier such as Dynamic Reports, Insights and Case Studies.

Note: The lockup is NOT a logo. The lockup is to be used sparingly and in strategic locations.

When using the M Mark on presentations, best practice for sizing should follow percentage based on height.

Minimum height should be no less than 3% of total graphic height.

3% of total graphic height.

Maximum heigh should be no more than 20% of total graphic height.

20% of total graphic height.

When using the M Mark on Social Media posts, best practice for sizing should follow percentage based on height.

Minimum height should be no less than 7% of total graphic height.

7% of total graphic height.

Maximum heigh should be no more than 20% of total graphic height.

20% of total graphic height.