Photography for our social channels should be black and white with a Charcoal Blue treatment for maximum impact. When possible the image should keep one element in full color that highlights the theme, topic or occasion of the post. This colored element is not mandatory but should be present when possible.

Headline Treament: The font family for headlines overlay should always be Frank Ruhl Libre Bold and should not take more than 20% of the image real state as this rule complies with socil media usage rules.

Website: When the image is used on the insights section, please note that images with a light background should be avoided as they will lose contrast when living within theproduct background. Make sure the image being used is mostly dark as it will provide enough contrast and legibility for the user.